Email open rate is the fine line of the success of your email campaigns.
You need your subscribers to open your email so you generate new business from email marketing.
By now, you probably wonder, what makes a good email open rate?
The open rate depends on the industry, device, send time, and other factors.
You can check your open rates from your email marketing statistics to help you increase email open rates.
Believe it or not, the open rate is what measures the success of your email campaigns.
the open rate measures the number of people who open the mail (email open rate) and the number of people who click on a link (click-through rate).
Yet, the majority overlook is that the click-through rate depends on the open rate.
The open and Click-through rates are in correlation because unless people open your email, there’s no chance they can click on it!
To get a better click-through rate, you need people to open your email.
So, how do you get more people to open your email?
In this article, you will learn how to increase email open rates.
Keep on reading!
What Is an Email Open Rate?
An open rate in email marketing is the percentage of the total times your recipients opened your emails.
Email open rates are one of the email marketing metrics, much like click-through rates, bounce rates, and unsubscribe rates.
The only difference is that open rates are pretty important they help to understand how your email marketing campaigns’ performance and what to improve.
To raise your low email open rate, you can then test your subject lines, or sender name to improve the impact of your email marketing campaigns performance.
Email open rate helps you know how often you’re sending emails to make sure you’re not overwhelming your subscribers.
Email open rate helps you to have a baseline from which to evaluate your email marketing campaign’s success.
Why Your Email Open Rate Matters
If your recipients aren’t opening your emails, it means they’re not reading your emails.
All of that stunning email marketing copy, fun designs, and the countless hours you’ve spent perfecting your brilliant email are wasted.
Your email open rate helps you understand opened emails percentage as well as how many people are actually reading the content of your emails.
Your email open rate can give you excellent signals about:
-How your subject lines are performing
-How the time you send your emails can make a difference for your specific audience
-Does your email marketing is bearing results
What Is A Good Open Rate?
An open rate varies according to:
-How it’s measured, the size of your list
-How often do you send emails to your list
and other factors.
Even within your own email campaigns, you’ll find that your open rates vary.
Here is how a different insight into how to read your email campaign data:
-A larger list tends to mean lower open rates:
Larger lists are typically larger in scope, which translates to you having more people that are sort of interested in your business instead of hardcore fans.
-Open rates for nonprofits, churches, sports teams, and entertainers tend to be higher than average:
Because their readers tend to be very interested in any news about their favorites in these areas.
These insights result in the more niche the topic, the higher the open rates are going to be.
5 Email Marketing Tips to Increase Open Rates
Email marketing helps you grow your relationships with new subscribers and possible leads and offers a phenomenal ROI of 4200%.
Meaning, that for every $1 you spend on email marketing, you have the potential to get back $42 in ROI.
But this means nothing if your subscribers don’t open your emails.
Here are 5 email marketing tips to increase open rates, easily applicable to boost those open rates, get more engagement, and increase sales.
1. Keep Your Email List Clean
Your email list declines by about 22% every year, even if you send emails on a regular basis.
This translates to that every single year, nearly a quarter of your email list is fed up with your emails and doesn’t want to hear from you anymore.
This is no good news for your open rates.
To keep growing your email list with subscribers that are interested in what you have to say; is by keeping your email lists clean.
Email lists clean remove the subscribers who are no longer interested.
2. Send Your Emails at the Right Time
There isn’t a one-size-fits-all best time to send their emails.
Every business has a different audience with different needs and behaviors.
You need to test different days and times to find out what works best for your audience.
There are tons of data available that you can use as a starting point.
What really matters is that you find the day and time that works for your audience.
3. Write a Great Subject Line
Your subject line can make or break your email marketing success.
Subject lines are the first thing your subscribers see and they use them to decide whether or not they’re going to open your email or just delete it without reading.
The point of a subject line is to pique curiosity enough that subscribers just have to open and read your email.
Boring subject lines like “Newsletter—May” or “Brand Updates” probably aren’t going to poke your subscribers’ curiosity.
4. Send the Right Number of Emails
You need to send not too many or too few emails to keep your subscribers engaged.
How many emails you send will largely depend on what you’re hoping to accomplish with your email marketing strategy.
If you want to increase website traffic, you need to send more emails.
If you want to increase open rates, you need to less more emails.
Test different email frequencies with your audience to see what they best respond to.
You could also let subscribers choose their own email frequency if your email marketing service supports it.
Remember that you’ll need to create different email campaigns for different frequencies.
5. Segment and Personalize your Emails
In segmenting, don’t just send the same email to everyone.
You want your subscribers and customers to think that you know them better than your competitors ever could.
Otherwise, your emails are either going to be too niche or too broad.
Relevant emails are the ones that get sales and inspire subscribers to take action.
But to be able to send relevant emails, you need to segment your email list.