An email list of thousands of leads is not 100% profitable if it has spam complaints and inactive subscribers.
You have to clean it to optimize results.
Matter of fact, it should be cleaned regularly.
Email scrubbing will keep only the valid email address, and remove inactive subscribers who never open your emails.
Still convinced that email scrubbing is overhyped?
How about when you are paying your email service provider for every single subscriber on that list, the active and the inactive ones.
You are paying for subscribers who do not open your emails and mark your emails as spam, which will hurt your sender reputation badly.
You can save your time, energy, and your money with email scrubbing to ensure that you are only sending out emails to people who want to hear from you.
In this article, we will dive even deeper into email scrubbing, tackling questions like:
What is email scrubbing? When do you need email scrubbing? And steps to clean your own email lists.
All here if you keep on reading!
What is Email Scrubbing?
Email scrubbing is the process of deleting inactive and invalid email addresses on your email list.
Inactive and invalid subscribers are the ones that never open, read, or interact with your emails.
Take the emotion away, all invalid ones should go, even the hard-earned email addresses from your list.
A high-quality email list is one full of active and engaged subscribers not disinterested and unengaged people.
Email scrubbing improves the efficiency of your email list and your email marketing strategy.
Email scrubbing a couple of times every year maintains your email list hygiene.
When do you Need to Scrub Your Email List ?
To know the perfect timing to scrub your email list is to well read the warning signs in your email marketing metrics.
1- Is your bounce rate higher than 2%?
Your email bounce rates show you the number of recipients who did not receive your email in their inbox because their email servers labeled it as spam complaints.
High bounce rates reveal that you are sending irrelevant emails, have involuntary subscriptions, spam content, or disappointed your users after reading your subject line.
2- Do you have a high number of unsubscribed users?
Your unsubscribe rate and spam complaints increase mean your emails some of your subscribers lost interest want to stop receiving your emails.
Instead of email servers regarding you as spam due to
A high number of unsubscribes and spam complaints label you as a spammer to email servers.
You have to remove inactive emails that have not interacted with your emails in the last six months to one year.
3- How many spam complaints are you getting?
An increased number of spam complaints on your email list your emails are not tailored to readers’ preferences, or you send too many emails.
These subscribers who see you as a spammer influence your email metrics and sender reputation.
If your spam complaints increase, it will decrease open and click rates which will influence deliverability and sender reputation.
5 Easy Steps to Scrub Your List
We will walk you through the email list scrubbing process in five steps.
1. Identify unengaged subscribers
The first and most important step is to identify inactive subscribers who show no interest and don’t engage with your emails.
If your newsletters are regular, yet some subscribers haven’t shown any activity for 3 to 6 months, they are qualified as inactive.
And these are the ones to make unengaged subscribers in your email address lists.
2. Segment inactive contacts
After you identify unengaged subscribers, segment them from the active ones on your list.
You can use an email verification tool like Email Inspector so you don’t need to manually segment your list as Email Inspector will make ready-to-use segments for you.
To manage your inactive contacts, navigate to the Email section and click the Inactive contacts button.
3. Verify your email list
Email verification tools allow marketers to verify users’ email addresses.
Email verification keeps your email addresses list clean, keeps a good sender reputation, and protects your email marketing campaigns from going into the spam folder.
With an email verifier, you can easily remove email addresses with typos, misspellings, and non-existing email addresses from your email list.
Email verification is a constant process since some recipients can change their email provider, create a new account, or their domain is out of service.
It goes in a simple process like:
1. Email verification removes duplicate emails automatically when you upload your email list.
2. Email verification analyzes all of the email addresses on the list and checks their syntax.
3. Email verification checks whether the domains and servers of email addresses work properly.
After the verification, you will get a list of valid, invalid, and unconfirmed email addresses.
4. Send a re-engagement email
A re-engagement email is a personalized, targeted email sent to a subscriber who hasn’t engaged with your emails.
Re-engagement emails help you win back some of the inactive contacts, simply remind them about the value of your business and give your audience options: they can continue to receive campaigns from you or unsubscribe.
Give your subscribers the opportunity to set preferences to control the email sending frequency.
As a result, subscribers who joined your list will be eagerly waiting for your emails.
You can send a reminder email and tell your subscribers that you miss them to those who haven’t opened your emails for a while.
This type of email will motivate them to stay open to your emails for the ones who simply forgot about you as well as give the message of your business cares about its subscribers.
You can conduct a survey in your second re-engagement email to discover more about your subscribers’ interests and preferences.
As a result, you will send relevant email campaigns to your clients.
The third email is the last chance to re-engage subscribers as they didn’t haven’t engaged with the previous campaigns.
This type of email will motivate subscribers to stay with you by offering something for free from your business: it could be a discount on the product they like, free shipping, or a gift.
5. Remove unengaged subscribers
The last step is to remove the unengaged subscribers.
Although you won’t need inactive subscribers for your email marketing campaign anymore, it is better to save their data just in case you need it.
You can keep it using a platform or a database, a spreadsheet can be great.
You can have a great email campaign with great content but, normally, some subscribers will lose interest in your emails.
So, to keep your business running, you need to avoid emails getting into the spam folder, which is easy to reach with email scrubbing.
How can Email Inspector clean your email list?
During your email marketing campaign, manually cleaning fake email addresses can be time-consuming, so we made it easier for you.
With a few clicks, you’re on your way to a squeaky clean email list.
Email Inspector is an email list cleaning service and email verification service.
Emailinspector helps you to bulk email verification, no matter how long.
All you have to do is upload your email list, and click on clean.
In seconds, you can download a clean email list, free from spam email addresses.