Although, other digital marketing techniques have picked up on speed, email marketing is still one of the…

Starting up your personal business is a very exciting journey. However, it comes with a lot to learn. And you are not only learning the business but a whole lot that comes with it, such as financing and marketing. But a small business owner may find all of this very overwhelming at times, especially when the spotlights face all the digital tips and tricks of the business.

Today, data holds great value. As the economist puts it, “Data are to this century what oil was to the last one: a driver of growth and change”. Big companies invest in big data, and they use it to delight customers, anticipate their needs, and familiarize them with the products and services they are looking for.